SOCK UP!
FALL IS HERE!
Socks are literally coming out of hiding and are a wardrobe statement and detail. Socks are now to be seen not hidden. Use socks to add color, prints, and a focal point to punctuate your look.
They may have logos, patterns, colors, and prints and anything goes in the sock game.
Socks for warmth. Socks with Birks. Socks for PPE.
Retailers - sock up!
Brands - produce or collaborate with sock makers Designers-Create merchandise to be worn with socks. Merchandisers, stylists and influencers - add socks when shooting shoe shots.