RAFFIA RAFFIA EVERYWHERE!
We are all anxiously awaiting summer and vowing to make up for the missed summer of 2020.
What’s synonymous with summer fashion?
Raffia.
And there is raffia everywhere.
Raffia is the leaf fibre from a palmlike tree native to Madagascar and East Africa.
Because raffia is all natural & the harvesting process is regulated to June through October, raffia is a very sustainable fibre which makes it even more attractive for brands & consumers.
This summer, we are seeing raffia in every category of accessory from hair accessories to earrings, bracelets and belts.
Merchandise some unconventional accessories in your assortment & storytelling. They make for the perfect order bump at checkout and punctuate every summer look!