DECODED FASHION SUMMIT NYC

Last week I had the pleasure of attending the Decoded Fashion & Beauty Summit in NYC. 

Industry leaders, innovators, and veterans from various platforms sat on panels for 2 days discussing and sharing ideas about fashion, tech and innovation.

With over 40 guests from Rag & Bone to financiers, the diverse audience shared differing challenges, opportunities and advice from their experience about the changing landscape.

The biggest takeaway and common conversations were about the vital need for consistent brand storytelling and its marriage to technology. Every brand exec agreed that being able to clearly communicate one's story using technology is the key to growing and maintaining your brand.

Yup - I couldn't agree more.