THE BIZ JOURNAL

the biz journal


THE BIZ JOURNAL

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THE BIZ JOURNAL 〰️


How u brandin’?

 Branding is the secret to creating & selling  a handbag 👜 line...

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Handbags are status and aspirational purchases for most women. When you buy a bag for function, one typically doesnt expect to pay a lot 💰. You buy one for status - and as punctuation 😉 - and for you, its value far outweighs whatever price tag is on the label...

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Retailers are challenged with carrying lesser known collections bc handbag customers are extremely loyal to brands they know or have purchasing history with...

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That’s why it is important to make sure you include branding and marketing and merchandising in your budget as plan your fashion business strategy. Knowing who you need to hire, for how long and how much they cost is imperative to your brands success🔑

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How u brandin’? *in my Wendy William’s voice 

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#branding #fashionbranding #fashion #business #businessoffashion #accessorybrand #fashionconsulting #instafashion #fashioneducation

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Tamiko White