FREE SHIPPING = The Great Equalizer

We are living in a new time, doing things differently, living differently and consuming differently. It is certainly a new “season”.

If you’ve ever bought anything, you know the word sale delights you and makes you feel like you scored a big win. 

If you have a retail store or online boutique, you know how a sale excites your customers and can entice new ones.

In this new shopping landscape, FREE SHIPPING is the new sale sign.

Shipping, which can sometimes cost 2-3x more than the actual product, can be a deal breaker for many customers. In the online space where competition is fierce and juggernauts like Amazon dwarf small businesses, free shipping can be the feature that makes your target customer click checkout.

Free shipping allows your biz to compete with larger or biz box sellers by leveling the playing field. Now it’s your job  use your customer service, content or personalized tone to consistently engage with this customer and encourage future sales.