Salehe Bembury Pollex Crocs are coming!
Today!
These form-meets-function evolutionary clogs are named Pollex because they are composed of 3 of Bembury’s signature fingerprints combined. The sole concave ridges allow for multi-directional traction and the holes on the upper are designed to align with the high-heat areas of the foot for increased breathability.
Bembury, an accomplished footwear designer, was the VP of Sneakers and Men’s Footwear at Versace and the designer of some of the most recognizable Yeezy sneaker styles.
Suffice it to say, he knows what’s now and what’s next.
The marathon continues.
With over 30 sold-out drops over the last year, Crocs has brilliantly aligned themselves with some of pop culture's most unique and influential partners.
The brand saw exponential growth in popularity and profits since 2020 as ease and comfort was top of mind...and front of closet.
Their 2021 Q1 pre-tax profit grew to $122.5m from its previous $18.7m.
Salehe is the newest Croc partner joining the ranks of music artists, cartoon characters and salad dressing flavors. Proving that the fashion business is relying on the drop sales strategy, limited quantity merch, and partnerships to move forward.