#SCARFSTYLE

Scarves were quickly our  go-to when we needed immediate PPE. Scarves have been re-categorized as essentials instead of accessories.

Or essential accessories.

As a bandana, gaiter, choker, mask, or as a hair tie, scarves became a necessity during Covid and the epitome of multi function.

Dr Deborah Birx’s words and #scarfstyle was the most visible example of Covid safety in her daily White House briefings. Her scarves even have an IG account with over 38k followers.

Dr Deborah Birx

Scarf sales have increased exponentially because masking has become a necessity for the Western wardrobe.

Make scarves essential for your customers.

How?

By telling style stories that include scarves.

But make it fashion.

Lola Faturoti Loves

Merchandise them  wherever possible by telling the story of their endless uses.

And they are still serving us a multi-function essential.

For more, see the SPRING 2021 TREND STATEMENT.