CONSULTING CLIENT MORNING NEWS' BILLBOARD GOES UP IN SOHO!

Morning News is a clothing brand that offers contemporary styles in different fabrications every season.

For summer, they provide lush lounge rugbys, jogger, and shorts in soft Terry cloth made from Turkish Terry.

As part of the marketing strategy and brand awareness campaign, a billboard featuring the Morning News summer styles went up in Soho, NYC across the street from the Chanel store on Spring & Wooster.

Watch the drone time lapse video of the Morning News billboard going up in Soho!

This was the ideal location because the MN customer shops & dines in Soho, NYC. Short for South of Huston, the neighborhood is famous for its upscale boutiques, artists, architecture, cobblestone streets, and is an atmospheric backdrop for fashionable crowds clustering at high-end restaurants and nightlife hotspots.

This community is one of the targets for the brand so the Soho billboard is the ideal location.

Brand awareness and brand visibility are both key strategies to launching a brand, growing it’s audience and cultivating customer relationships.

I build brands.

#watchmewerk

Click here or the photo below to watch the drone video of the billboard going up!