YOU HAVE MY TREND STATEMENT....NOW WHAT?

HOW DO YOU USE MY TREND STATEMENTS???

My trend statements are reports on the current  STATE of the fashion industry.

I research trend reports, culture,  street style, economic conditions and customer needs to explain what is really happening in the industry and how it impacts YOUR business.

I give instructions about HOW to USE & APPLY this information  #NOW.

If you are a fashion creative, you can use my trend statement as confirmation, correction and inspiration for your business decisions and your brand’s direction.

My trend statement gives you insight necessary to understand your market. It’s a report of the trends that influence what your customer wants and needs!

Why do you need to understand your market? 

Because the market is your community & you serve them by meeting their needs. 

Solving problems. 

Providing solutions.

Yes - a handbag is a solution.

Yes. All clothing meets a need.

Yup. Every shoe is a solution.  

Your merch, product or service  needs to serve your community by solving their specific issues or improving their lives.

You can use my trend STATEment to get ideas about what to design, what design elements to use,  what content to create, how much to produce and most important, what story to tell about your brand.

It’s great to design, create, or produce what YOU love but it’s better when you know it serves your customer because that’s when it sells best!