TO'SHA HANDBAGS PRESENTS THE COLAB SERIES
White Noise client @toshahandbags ‘ owner & designer Towana Philips wanted to collaborate with fellow creatives to co-design handbags that would have her signature design elements and their unique style.
When Towana, CEO and designer of To’Sha Handbags reached out to me to be the creative brand consultant for this series she created, I immediately loved the concept!
NOT
just because she wanted to collaborate with other dope creatives to to co-design a bag that their community would love——which was a dope idea in itself….
BUT
because it gives content creators an opportunity to
DESIGN.
Content creators have so much imagination and work diligently to consistently push out content that tells engaging & interesting stories for brands but what brands are offering them a
SEAT AT THE DESIGN TABLE???
At the ideation stage??
To’sha Handbags is!
📍
I’m thrilled to be a part of this history making project ⭐️
My intention is that with this series, we shift the culture to EMPOWER content creators to
DESIGN
the merch they create content about!