MY HANDS & ST GERMAIN LIQUEUR

St Germain is the world’s first artisanal French liqueur, made with up to 1,000 fresh, wild, handpicked elderflower blossoms in every bottle.

They recently shot their first global campaign and I was hired as one of the hand models to tell their brand story of exceptional quality and exquisitely fresh flavor!

Yes, I’m a fashion entrepreneur, author, AND model!

St~Germain is made from fresh, ephemeral elderflowers harvested by hand once a year. The harvesting season lasts for approximately three to four weeks in late spring when the flavour and aroma of the flowers are at their peak. The quality and freshness of St~Germain depends entirely on the quality and character of the elderflower blossom.

Elderflower blossoms are extremely delicate, and are therefore treated with great care from the moment they are hand-picked to the moment they are bottled. If the blossom is damaged in any way, it could impact its aroma and flavour.

Adding to the challenge of delivering the blossom in perfect condition is the need for speed. It is important that the elderflower is as fresh as possible at the time it is macerated to ensure that its fresh aroma and flavour are captured in St~Germain.

St Germain believes every bottle is a celebration. Each bottle is individually numbered to reflect the year in which the flowers were picked—a charming reminder that even the smallest and most delicate opportunities can be nurtured into something beautiful.