MADE IN TURKEY
CLIENT: Morning News Ltd
Morning News combines the forward style of streetwear with the wearability of contemporary design to create accessible, luxe clothing in different fabrications every season.
The “Nostalgia” collection is the 2nd drop from Morning News Ltd arriving 5/1/2021.
Using luxurious Turkish terry cloth and classic silhouettes, this collection is reminiscent of tennis clubs and varsity life.
As part of the brand story, we wanted to educate his community about Turkish Terry cloth.
Click here or the video below to watch the short video: MADE IN TURKEY.
Turkish terry is made from Turkish cotton.
Turkish cotton is long fiber cotton and is grown in the small but productive Aegean Region.
Turkish cotton is woven with longer fibers and smoother threads. While both Egyptian and Turkish cotton offer long, absorbent fibers, Egyptian cotton tends to be more absorbent and slower to dry while Turkish cottons are slightly less absorbent and are quick to dry.
This makes for faster absorbency of perspiration and more comfortable because it is softer.
Turkish Cotton is so durable that you can have faith that it will last you for years to come and that it gets softer and fluffier after each wash! Long lasting quality in a classically, designed product for every body.
That’s Morning News’ goal.
Creative Director/ Brand Consultant:
Tamiko White
www.tamikowhite.com
