BOOT UP, BOOT UP!
This is our first winter OUTside in 2 years and baby, it’s cold & weather-y out there.
If you are like me, you need boots for function and fashion. And I am grateful that designers have answered the call because boots are following the soft volume, cozy, puff trend in every fabric, heel, and height.
Bottega Veneta Lug Sole Leather Boot
Kate Spade Cocoon Snow Boots
Stella McCartney X Adidas
They make being outside in this winter weather fashionably tolerable.
Marketing Tip: When featuring boots/booties, add complementary products in contrasting fabrications and textures. Tell a merch story using tweed socks with down boots in the most unexpected colorways and pairings. This will inspire creativity in your community and a sale from your customer.
Tory Burch
Mou Eskimo Textile