LOGOLOMANIA!
Accessories are punctuation.
Accessories are punctuation.
Once perceived as gauche, logos are now trés fashionable.
The bigger, brighter, bolder, the merrier.
Not for the faint at heart, large fonted, repeat graphic logos are at every brand this season.
Previously reserved for luxury space to increase brand recognition, we are now seeing every label at the logo party.
Sneakers generated $69 billions in 2021 so it only made sense to marry the hottest trend to footwear.
Logo sneakers from every brand will be a summer staple. Retailers should buy logo’d footwear at every customer price point. Brands have permission to add logos to their best selling styles.
How do you tell a logo story with footwear?
Get courageous. Match logo sneakers with bold stripes, prints and contrasting fonts. There are no rules.
ONLY STATEMENTS!