RIRI REPURPOSED
Last week, Robin Fenty broke the internet with a pregnancy announcement as only she would.
Dripping in her personal mix of costume and precious vintage jewelry, she added an exclamation ‼️ to the demand for heirloom bling.
A long Chanel necklace, 1980s Christian LaCroix necklace and her signet ring with a pavé-set diamond center felt like sentimental symbols required when sharing such blessed news with the world.
Vogue.com
The nostalgia and importance of honoring life expressed through jewelry took center screen during Covid.
Alexis Bittar
Vintage patina, repurposed gemstones, and redesigning family heirlooms was already having a moment.
Daria de Koning
Patricia Nash Designs
Additionally, the vintage and second hand retail market is growing 11 times faster than traditional retail and should be worth $84 billion by 2030.
Lusso Jewelry
Congratulations Robin and Rakim.
CREDIT: DIGGZY/SHUTTERSTOCK
BIZ TIPS
Storytelling: Tell stories using nostalgic verbiage and images. Create the feeling of nostalgia with your merchandise
Brands: Develop and create products that look vintage. Use upcycled fabrics or metals for inherent sentimental value
Business: Add upcycling or repurposing to your brand practices by minimizing waste or partnering with organizations to donate to
Marie Lichtenberg
Marie Lichtenberg